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Magazine Providers Working on “Hulu” Site.

Friday, January 15, 2010

Major Publications to go Online.
In a joint venture between several major providers, a new site featuring a “Huluesque” digital magazine selection is set to launch. Featuring the content and support of Time Inc., News Corp, Nast, and more the site set will allow users to brose digital versions of publications such as Time, Sports Illustrated, and People.
The site will work in a similar way to ITunes, in that it will allow subscribers the ability to buy in bundles or individually from a digital store; although, the pricing and other specific information is not yet known.

Spearheaded by Time Inc, this site is in an attempt to gain leverage in the digital market. By bring together a mass of publishers Time Inc and its partners may be able to dictate what sources can accesses a wide Varity of publications.
Publications in digital forum are nothing new. PDF version of magazines and novels, have been on the internet for years. Amazon heavily promotes its Kindle, an electronic reading device where users can purchase digital copies of books, magazines, and newspapers from their library. Apple is also heavily rumored to be working on a new digital “tablet.”
There is some concern over the effect the joint venture and the site might have over the control and distribution of these publications. Although it is unlikely Time Inc will be able to monopolize content do to digital privatization.

3 comments:

Unknown said...

Interesting concept, But I think that the majority of magazine readers, at least the magazines in the photo, are more apt to stick with the paper medium. This will probably be a big hit with the "Maximum PC" and "Popular Mechanics" crowd, though.

January 18, 2010 at 12:44 AM
Anonymous said...

Im rather apposed to this, mainly because I enjoy having the hardcopy to flip through or rip pages from for refrance.

January 18, 2010 at 3:22 PM
Chelsea said...

Well plarf, since they're PDF files you could most likely just save and print the pages that you want. Would be less wasteful. I like the idea. Chris, I don't know if i agree with you either. The Kindle and other digital readers are becoming very popular, especially with middle aged women. (that's really just an observation from work more than a fact so if you look it up and it differs I'm sorry) This crowd is likely to want their tabloids right their on that nifty little device to show off to their friends. Trendiness of the green revolution and cute little gadgets could very well sell this service to gossip readers.

January 26, 2010 at 9:51 AM

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